Denmark Ahead
When greatness is more important than size
On Friday February 29th, a brand new marketing tool for Denmark was launched in Copenhagen - a series of films depicting the outstanding qualities of Denmark as an innovative knowledge based nation, a wonderful place to live and visit and a country on the forefront of environmental technology.
VisitDenmark is behind the project, and the films are beautifully done under the guidance and consultation by some of Denmark's best directors and movie makers, such as Academy Award nominee Susanne Bier.
The films are available at http://www.considerdenmark.com/ for anyone to use as part of their marketing efforts targeting international clients, partners or stakeholders at large - you are even able to compose the film sequences just as you like, with several small bits to choose from.
The key message throughout the films is that size truly doesn't matter! Denmark wins on greatness!